![]() In fact, you may be able to achieve exactly the look you need - and save some money - by combining Pantone and CMYK inks. You don’t always have to stick with one color system in a single design project. However, with offset printing, you can take your pick: both CMYK and Pantone produce great results. If you’re doing digital printing, Pantone colors don’t translate well on paper, so you’ll want to opt for CMYK. Pantone colors don’t blend easily, so you’ll probably need CMYK to get the variance you need.Īnd don’t forget to consider the type of printer you’re using. On the other hand, if you’re printing fine art or photographs, you may find Pantone to be limiting. This is useful if you’re a larger company with vendors across the globe: you can rest easy knowing your logo is going to look the same on a business card or a giant banner at a convention on the other side of the country. The PMS process allows you to keep your colors consistent no matter where, or what, you print. Is CMYK “better” than Pantone, or RGB? No one system is inherently better, but one may be better for the project you’re working on. RGB uses a subtractive color mixing process to create all colors, where RGB together makes white and the absence of red, green, and blue makes black. Your eyes interpret these mixtures as different individual colors. On computers, TVs, and mobile devices there are small dots of light in your screen that emit different amounts of red, green, and blue. RGB ColorĪs we mentioned up top, RGB uses three colors (red, green, and blue) in different combinations to create every color of the rainbow. You select from a range of shades available to you, and an employee mixes that exact shade for you to take home. Instead, your color-picking process is more like when you visit the paint section at the hardware store. In other words, you can’t create any color and translate it flawlessly to Pantone. ![]() Because Pantone has a predetermined set of colors, you’ll have to work within their system. The only down side to the PMS system is that your options are slightly more limited than CMYK. And if you’re a brand that relies heavily on a very specific color (think “Home Depot Orange,” “Coca-Cola Red”, or “Barbie Pink”), you can see why Pantone would be invaluable. This system allows you to take your Pantone color to any printer on the planet and have your project come out with exactly-matching hues. Each Pantone color, or “spot color”, has a unique identification number. Unlike CMYK, Pantone uses a standardized color reproduction system referred to as the PMS color process (Pantone Matching System). If you’re using different printers for your branded materials, your colors may not be 100% consistent. However, the one pitfall of CMYK is that different brands of ink tend to have color palettes that vary from each other. You can mix these four colors to get an array of secondary and tertiary colors like violet, orange, and just about every color from your kindergarten crayon box. CMYK stands for cyan, magenta, yellow, and black (the “k” comes from the word “key,” a printing term). If you remember learning about primary colors in grade school, you have a good start for understanding how CMYK works. ![]() The problem is, if you’re a graphic designer working on your laptop, how can you ensure that the colors you’re seeing are going to translate to online and offline media?īefore we get into the details of converting Pantone to RGB or CMYK to PMS, let’s define these color systems. Little pinpoints of red, green, and blue light (RGB) blend together and create the array of colors you’re looking at right now. This is the same thing that happens on your computer screen.
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